Madrid, Spain. – Cystelcom Sistemas, a leading supplier of 3G mobile video solutions, announced today the availability of Veedia 3G Mobile Marketing, a multimedia advertising platform that uses the video call channel to deliver targeted interactive video advertising to any 3G phone. Veedia 3G Mobile Marketing is the first multimedia advertising platform to manage and distribute video and multimedia campaigns using automatic outbound video dialing.

With over 2.6 billion mobile devices in the world, the mobile device is rapidly becoming the most popular gateway to information, and is likely to become the most popular media communications channel across the globe.

Veedia leverages this opportunity, and the growing interest and use of video call technology, to present this solution. Video calling is an extraordinary vehicle for mobile advertisers and operators to connect with their target audiences in a new and interactive way, anywhere - anytime.

Veedia 3G Mobile Marketing aims to improve the user’s mobile advertising experience by delivering interactive, enjoyable video advertisements that contain timely, high-interest information directly to 3G users. The Veedia platform launches push campaigns that use outbound video dialing or pull campaigns that entice the user to make a video call to the brand portal.

Video advertisements are delivered by means of an outbound video call, at no cost to the consumer and provide a much improved customer experience. End users easily access the video content and can interact with the application. This means advertisers get immediate one-to-one contact with their end users and have the capability to capture real-time customer data and measure campaign effectiveness.

 “Veedia 3G Mobile Marketing is a powerful tool that enables brands and operators unlimited segmentation and the ability to capture customer response information during the actual video call advertisement while users interact with the application,” commented Manual Cuenca Vélez, CEO of Cystelcom.

“This eliminates the mobile advertising problem that many have when trying to monetize their advertising on the mobile Web—knowing what end users are doing,” Cuenca explained. “Moreover, with the video call channel, advertisers and operators have a way to reach mobile users without them having to visit a WAP page, and possibly pay, to view their mobile campaigns,” added Cuenca.

Veedia 3G Mobile Marketing gives advertisers the ability to earn revenue and learn more about target users through interactive call-to-actions—during the video call—that are associated with each advertisement at no cost to the end-user. For example, users might respond to a survey, send a video message or even connect to a contact center agent in real time. While consumers interact with the application, Veedia collects valuable data about how customers respond to video advertisements, such as if they liked the video ad, how long they viewed the video, those who hang up, and more.

Veedia 3G Mobile Marketing also integrates with interactive Flash based applications, which means what can be done with Flash on the Web can now be extended to a 3G mobile video campaign.

The Veedia 3G Mobile Marketing platform is a standalone solution or can be integrated with any multimedia mobile advertising platform (SMS, MMS, WAP Push, etc.).

About Veedia

VEEDIA Mobile Video Solutions is a video / multimedia application platform that provides real time bi-directional 3G mobile video services to 3G users and broadband IP networks. VEEDIA is the only platform that enables mobile operators, content owners, media companies and contact centers to extend location-based services, mapping and directory services to any 3G handset using the video call feature. VEEDIA powers solutions across many industries and domains from entertainment and social networking to banking and health care or contact centers. Our clients include some of the leading players in the mobile ecosystem, including Vodafone, Movistar and British Telecom. VEEDIA is headquartered in Madrid, Spain. Veedia is a trademark of Cystelcom. Learn more at www.cystelcom.com

© Copyright Cystelcom Sistemas 2008 © Veedia Mobile Video Solutions 2008

For more information, please contact:

Anne Saulovich
anne.saulovich@veedia.com
+34 91 388 1929